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Are you a B2B software company looking to expand globally but not sure where to start? Read on to learn about the five key ways to target specific countries and set up the right international expansion strategies, including prioritising countries with large software markets, researching cultural norms, and developing a localised marketing approach.
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Are you a B2B software company looking to expand globally but not sure where to start? Read on to learn about the five key ways to target specific countries and set up the right international expansion strategies, including prioritising countries with large software markets, researching cultural norms, and developing a localised marketing approach.
Expanding into the German market can be a lucrative business opportunity, but it requires careful planning and preparation. In this article, we’ll share five practical tips to help you succeed in selling to German customers. 1. Preparation is key Before entering the German market, it’s important to thoroughly assess your sales, marketing, product, and HR...
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