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In this episode of “Go-to-Germany Stories,” Andrea Vaugan invites Thorsten Seeger, Group COO of October and the CEO of October Germany.

October is a European FinTech specialized in business lending. Leader in continental Europe, it has already financed thousands of SMEs for a total amount of over €1 billion in France, Spain, Italy, the Netherlands and Germany.

Based on his extensive experience in the traditional banking sector and FinTech industry, Thorsten shares insights into October’s initial business-model-specific challenges and their solutions, such as opting for a partnership strategy over direct marketing.

Thorsten also walks us through the learnings those inside and outside of the FinTech cosmos can takeaway from October’s early market entry days. He outlines their strategy for the all-important brand- and trust-building, showcasing once again how essential a deep-founded knowledge of the German market and its customers is.

Podcast: Play in new window | Download (Duration: 50:37 — 81.1MB)

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Dans l’épisode nr. 3 de la saison 2 de “Go-to-Germany Stories”, Andrea Vaugan discute avec Felix Nübold, Country Manager Germany chez Rapidmooc.

Rapidmooc, une entreprise bootstrapped fondée à Lyon en 2016, est un fournisseur d’e-learning qui permet aux organisations de créer de manière rapide et facile des contenus de formation pour leurs équipes.

Felix partage comment, avec le partenariat de longue date avec Andrea Vaugan et l’équipe de Wyngs, Rapidmooc a stratégiquement élargi sa présence en Allemagne, en mettant l’accent sur des actions concrètes, des workshops stratégiques, et en intégrant le feedback des clients. Ils explorent également les nuances de la création de confiance sur le marché allemand, les adaptations nécessaires du produit, et la gestion des responsabilités entre les équipes en France et en Allemagne. Un épisode rempli d’insights sur une internationalisation réussie en Allemagne.

Podcast: Play in new window | Download (Duration: 47:00 — 75.3MB)

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Join Andrea in episode 2 of season 2 for an insightful conversation with David Frei, Head of DACH & Eastern Europe at Swan. David joined the European fintech early 2022 as their first employee outside of France and is running the Berlin office.

Swan’s Banking-as-a-Service (BaaS) platform is the easiest way for companies to embed banking features. Via its simple APIs, European companies can integrate banking services (accounts, cards and payments) quickly and easily into their own product. Founded in 2019, Swan processes around 300 million euros of transactions per month, for 100+ companies across ten European countries.

Swan has over 150 employees and is led by fintech experts and experienced entrepreneurs Nicolas Benady, Nicolas Saison and Mathieu Breton. The company was founded with the startup studio, eFounders, and has received growth capital from leading VC investors such as Lakestar, Accel, Creandum, and Bpifrance, with a recent Series B of € 37m.
Discover how Swan’s tailored sales strategies, pivotal partnerships, and cultural adaptations helped them succeed in the competitive German fintech ecosystem, all while maintaining a strong European spirit.

Podcast: Play in new window | Download (Duration: 52:11 — 83.6MB)

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In this first episode of season 2 of Go-to-Germany Stories, Dominik Drechsler, Country Manager Germany at YouSign, shares his insights on successfully launching the French e-signature startup in the German market during the COVID-19 pandemic.

Yousign is a major European player in electronic signature, document management and identification services. Founded in 2013 by Luc Pallavidino and Antoine Louiset, Yousign has more than 15,000 customers and over 4M monthly signatories, as well as a team of over 200 employees. Based in Caen and Paris, Yousign has offices in Germany and Italy.

Dominik and Andrea discuss the importance of product adaptation, trust-building through logos, and SEO optimization. Join us, as we delve deep into the world of cross-border entrepreneurship and B2B SaaS solutions.

Podcast: Play in new window | Download (Duration: 1:02:01 — 99.4MB)

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Dans cet épisode, Andrea Vaugan s’entretient avec Vincent Huguet, CEO de Malt, pour explorer le sujet captivant de l’expansion internationale. Vincent partage ses connaissances et l’expérience acquise grâce à l’expansion réussie de son entreprise de la France à l’Allemagne. Malt est une plateforme qui met en relation des freelancers et des entreprises.