Create and manage international content to generate awareness and nurture leads

Take aways of this workshop

Template international content calendar / plan

Outline of your international content plan / Calendar

Models presented during the workshop

Practical list of “things to do” when being back in the office

With privacy laws getting stricter inbound marketing is gaining importance for lead generation


Inbound is key, especially in countries with strict privacy laws. It drives fully on interesting and relevant content. You have some of that for your home-market? Great! Now let’s put that to work for other countries.


  • Introduction, roundtable to capture everyone’s objectives
  • Localize, translate, re-create?
  • Inventory of content you need to succeed internationally
  • Generate your inventory
  • Building an international content calendar / plan
  • Build your international content calendar / plan including resources and budget
  • Testimonial, Q&A
  • Review of tools and models
  • Create your practical to-do list, actionable immediately when back in the office

Participant level

CMOs in the first place but also those in charge of product development can benefit from it




  • Our offices in Paris, Rouen, Nantes or Munich.
  • Your office.

Please contact us and we’ll send you a more detailed description of the workshop

The Wyngs Promise


Wyngs workshops are animated by entrepreneurs with international business experience


Wyngs workshops favor exchange amongst participants, in addition to providing actionable content


Wyngs workshops are complemented by an online community, webinars and toolkits