Get the most out of your (costly) participation to international events

Take aways of this workshop

Models presented during the workshop

Checklist for successful events, planning template

Practical list of “things to do” when being back in the office

Most companies have not optimized the ROI of their events


Participating to tradeshows or organizing your own events is expensive and energy-consuming. When planned and executed well an event can make the difference for your launch in a country, as nothing replaces personal contact with your target audience. Get insights in how to optimize your ROI of events.


  • Introduction, roundtable to capture everyone’s objectives
  • Why participate to events, setting measurable objectives
  • Choosing the right event, find low-cost ways to participate
  • Discussion around event experiences: success and failure
  • Integrating the event in your marketing and sales plans
  • Preparations for a successful event abroad – planning
  • For your next event: set objectives and KPI’s, develop plan
  • How to make the most of your event: follow-up is where it starts
  • Testimonial, Q&A
  • Review of tools and models
  • Create your practical to-do list, actionable immediately when back in the office

Participant level

CMOs in the first place but also CEO and CSO can benefit from it




  • Our offices in Paris, Rouen, Nantes or Munich.
  • Your office.

Please contact us and we’ll send you a more detailed description of the workshop

The Wyngs Promise


Wyngs workshops are animated by entrepreneurs with international business experience


Wyngs workshops favor exchange amongst participants, in addition to providing actionable content


Wyngs workshops are complemented by an online community, webinars and toolkits