WORKSHOP
Take aways of this workshop
Models presented during the workshop
Checklist for successful events, planning template
Practical list of “things to do” when being back in the office
Most companies have not optimized the ROI of their events
Description
Participating to tradeshows or organizing your own events is expensive and energy-consuming. When planned and executed well an event can make the difference for your launch in a country, as nothing replaces personal contact with your target audience. Get insights in how to optimize your ROI of events.
Schedule
- Introduction, roundtable to capture everyone’s objectives
- Why participate to events, setting measurable objectives
- Choosing the right event, find low-cost ways to participate
- Discussion around event experiences: success and failure
- Integrating the event in your marketing and sales plans
- Preparations for a successful event abroad – planning
- For your next event: set objectives and KPI’s, develop plan
- How to make the most of your event: follow-up is where it starts
- Testimonial, Q&A
- Review of tools and models
- Create your practical to-do list, actionable immediately when back in the office
Participant level
CMOs in the first place but also CEO and CSO can benefit from it
Prerequisites
None
Location
- Our offices in Paris, Rouen, Nantes or Munich.
- Your office.
Please contact us and we’ll send you a more detailed description of the workshop
The Wyngs Promise
Experience
Wyngs workshops are animated by entrepreneurs with international business experience
Exchange
Wyngs workshops favor exchange amongst participants, in addition to providing actionable content
Community
Wyngs workshops are complemented by an online community, webinars and toolkits