Go-to-Germany 🇩🇪 Stories

Euer erfolgreicher Go-to-Market auf dem deutschen oder französischen Markt ist unser Ziel. Seit mehr als 10 Jahren begleitet das Wyngs-Team Unternehmer und ihre Teams bei ihren Go-to-Market-Projekten in Deutschland und Frankreich. Wir sind der festen Überzeugung, dass das Lernen von denen, die den Weg bereits gegangen sind, entscheidend für den Erfolg ist. Deshalb lassen wir in diesem Podcast die Menschen zu Wort kommen, die für diese Projekte verantwortlich sind: CEOs, Country Manager oder auch Personen, die Teil des Launch-Teams sind. Sie erzählen ihre Geschichte und geben wertvolle Tipps und Tricks, wie man ein Unternehmen oder ein Projekt in Europa startet.

Ces entreprises nous font confiance

International Readiness Workshop

The status quo before the project

The DACH market had been identified by the Collective Thinking management as a strategic target market in Europe. First business development and sales actions have been conducted by the first German team and a GmbH had been established.
The CT team wanted to continue to build their knowledge of the German market, the identification of key partners, key client groups in order to better evaluate business development potential and sales targets. This knowledge shall help define an appropriate strategic and operational marketing approach for CT in the DACH markets. CT is also in the process of raising a Series A funding round, a European approach can be evaluated in this project.

What we did

Wyngs wanted to support the Collective Thinking Team to create a strategic and operational roadmap for optimized business development and marketing/communication, with a special focus on developing the DACH markets – Germany, Austria and Switzerland.

We prepared a 1-day workshop, divided into 2 major parts:

Review of existing actions, the discovery of the key players and potential business development partners, enhancing market knowledge.
Creation of a strategic and operational business development and marketing plan for 2021.

Presentation of results of the workshop in the form of a roadmap to concretely address the mentioned challenges.

The “International Readiness” workshop with Wyngs allowed the German team of Collective Thinking to better understand and define the needs of the German market, particularly in terms of marketing strategy & business development. If you too are planning to develop internationally, Wyngs would be a very good partner to succeed in these first steps, which are essential for successful development.

Go-to-Germany 🇩🇪 Stories

Ces entreprises nous font confiance

Kontakt

International Readiness Workshop

Vincent Susplugas

CEO Collective Thinking

Vincent Susplugas

CEO Collective Thinking

Vincent Susplugas

CEO Collective Thinking