Stratégie d’expansion internationale : 5 facteurs à prendre en compte pour la croissance internationale
Développez la bonne stratégie d’expansion internationale pour cibler les pays qui présentent le plus grand
Auteur : Andrea Vaugan
Podcast Episode #11: Sophie Wehrle – General Manager DACH @PlayPlay – Playbooks and structure for international growth
Podcast: Play in new window | Download (Duration: 55:02 — 88.2MB)
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In this episode of “Go-to-Germany Stories,” Andrea Vaugan invites Thorsten Seeger, Group COO of October and the CEO of October Germany.
October is a European FinTech specialized in business lending. Leader in continental Europe, it has already financed thousands of SMEs for a total amount of over €1 billion in France, Spain, Italy, the Netherlands and Germany.
Based on his extensive experience in the traditional banking sector and FinTech industry, Thorsten shares insights into October’s initial business-model-specific challenges and their solutions, such as opting for a partnership strategy over direct marketing.
Thorsten also walks us through the learnings those inside and outside of the FinTech cosmos can takeaway from October’s early market entry days. He outlines their strategy for the all-important brand- and trust-building, showcasing once again how essential a deep-founded knowledge of the German market and its customers is.
Podcast Episode #10: Thorsten Seeger – COO and CEO Germany @October – Partnerships as an entry way into the market
Podcast: Play in new window | Download (Duration: 48:35 — 77.8MB)
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In this episode of “Go-to-Germany Stories,” Andrea Vaugan invites Thorsten Seeger, Group COO of October and the CEO of October Germany.
October is a European FinTech specialized in business lending. Leader in continental Europe, it has already financed thousands of SMEs for a total amount of over €1 billion in France, Spain, Italy, the Netherlands and Germany.
Based on his extensive experience in the traditional banking sector and FinTech industry, Thorsten shares insights into October’s initial business-model-specific challenges and their solutions, such as opting for a partnership strategy over direct marketing.
Thorsten also walks us through the learnings those inside and outside of the FinTech cosmos can takeaway from October’s early market entry days. He outlines their strategy for the all-important brand- and trust-building, showcasing once again how essential a deep-founded knowledge of the German market and its customers is.
Podcast Episode #9: Felix Nübold – Country Manager DACH @Rapidmooc – Bootstrapping a startup across European borders
Podcast: Play in new window | Download (Duration: 50:37 — 81.1MB)
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Dans l’épisode nr. 3 de la saison 2 de “Go-to-Germany Stories”, Andrea Vaugan discute avec Felix Nübold, Country Manager Germany chez Rapidmooc.
Rapidmooc, une entreprise bootstrapped fondée à Lyon en 2016, est un fournisseur d’e-learning qui permet aux organisations de créer de manière rapide et facile des contenus de formation pour leurs équipes.
Felix partage comment, avec le partenariat de longue date avec Andrea Vaugan et l’équipe de Wyngs, Rapidmooc a stratégiquement élargi sa présence en Allemagne, en mettant l’accent sur des actions concrètes, des workshops stratégiques, et en intégrant le feedback des clients. Ils explorent également les nuances de la création de confiance sur le marché allemand, les adaptations nécessaires du produit, et la gestion des responsabilités entre les équipes en France et en Allemagne. Un épisode rempli d’insights sur une internationalisation réussie en Allemagne.
Podcast Episode #8: David Frei – Head of DACH @Swan – The European fintech’s success formula
Podcast: Play in new window | Download (Duration: 47:00 — 75.3MB)
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Join Andrea in episode 2 of season 2 for an insightful conversation with David Frei, Head of DACH & Eastern Europe at Swan. David joined the European fintech early 2022 as their first employee outside of France and is running the Berlin office.
Swan’s Banking-as-a-Service (BaaS) platform is the easiest way for companies to embed banking features. Via its simple APIs, European companies can integrate banking services (accounts, cards and payments) quickly and easily into their own product. Founded in 2019, Swan processes around 300 million euros of transactions per month, for 100+ companies across ten European countries.
Swan has over 150 employees and is led by fintech experts and experienced entrepreneurs Nicolas Benady, Nicolas Saison and Mathieu Breton. The company was founded with the startup studio, eFounders, and has received growth capital from leading VC investors such as Lakestar, Accel, Creandum, and Bpifrance, with a recent Series B of € 37m.
Discover how Swan’s tailored sales strategies, pivotal partnerships, and cultural adaptations helped them succeed in the competitive German fintech ecosystem, all while maintaining a strong European spirit.
Podcast Episode #7: Dominik Drechsler – Country Manager Germany @Yousign
Podcast: Play in new window | Download (Duration: 52:11 — 83.6MB)
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In this first episode of season 2 of Go-to-Germany Stories, Dominik Drechsler, Country Manager Germany at YouSign, shares his insights on successfully launching the French e-signature startup in the German market during the COVID-19 pandemic.
Yousign is a major European player in electronic signature, document management and identification services. Founded in 2013 by Luc Pallavidino and Antoine Louiset, Yousign has more than 15,000 customers and over 4M monthly signatories, as well as a team of over 200 employees. Based in Caen and Paris, Yousign has offices in Germany and Italy.
Dominik and Andrea discuss the importance of product adaptation, trust-building through logos, and SEO optimization. Join us, as we delve deep into the world of cross-border entrepreneurship and B2B SaaS solutions.
Podcast Episode #6: Torben Rabe – Director of Global Partnerships and former Country Director Germany @Qonto
Podcast: Play in new window | Download (Duration: 57:03 — 91.4MB)
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As the first season of Go-to-Germany Stories is coming to an end, Andrea Vaugan invites Torben Rabe, Global Partnerships Director and formerly Country Director Germany at Qonto. Qonto is one of the most successful French fintechs, providing an all-in-one business finance solution for European SMEs and freelancers. Torben, who is a German native, explains how Qonto’s European DNA made the early market launches an almost natural step and how it helped drive collaboration across international teams, especially after Qonto joined forces with German fintech champion Penta. As this season’s recurring theme, Torben further shares how Qonto forged strong local partnerships to grow customer trust in Germany from the very beginning.
Podcast Episode #5: Philippe Chonion – Head of Go To Market 🇩🇪 @Planity
Podcast: Play in new window | Download (Duration: 54:26 — 87.2MB)
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L’épisode 5 vous invite à écouter une conversation entre Andrea Vaugan et Philippe Chonion, responsable de l’expansion internationale chez Planity. Planity est une entreprise SaaS qui permet aux coiffeurs et instituts de beauté de numériser entièrement leurs services de réservation. Lui-même franco-allemand, Philippe aborde l’importance de structures d’équipes interculturelles efficaces. De cette manière, les expériences acquises sur le marché français peuvent être utilisées pour aider la croissance de l’entreprise sur le marché allemand, sans négliger l’aspect essentiel de la localisation du marché.
Podcast Episode #4: Bettina Proft – Head of International and Country Manager Germany @Little Cigogne
Podcast: Play in new window | Download (Duration: 58:44 — 94.1MB)
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Dans l’épisode n° 4, vous pouvez écouter Andrea Vaugan discuter avec Bettina Proft, Head of International Development et Country Manager pour l’Allemagne et l’Autriche chez Little Cigogne. Little Cigogne apporte une solution simple, efficace et économique pour vêtir les enfants, de la naissance jusqu’à l’âge de 14 ans. Bettina, originaire d’Allemagne mais vivant et travaillant en France depuis plus de 10 ans, parle des spécificités du lancement d’un e-commerce en Allemagne et de la façon dont le fait d’être Français peut être utilisé comme un USP.
Podcast Episode #3: Moritz Himmelreich – Head of Sales and Country Launcher @Matera
Podcast: Play in new window | Download (Duration: 1:04:56 — 104.0MB)
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Dans l’épisode n° 3, Andrea Vaugan invite Moritz Himmelreich, Head of Sales – DACH chez Matera, à raconter son Go-to-Germany Story. Matera est une Proptech start-up qui permet aux copropriétaires de gérer leurs immeubles sans faire appel à syndics traditionnels. Moritz, qui vit aujourd’hui à Berlin, explique comment son séjour à Paris l’a aidé à comprendre les différentes cultures d’entreprise et souligne l’importance de la communication interculturelle pour réussir sur le marché allemand.
