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Go-to-Germany Stories

Go-to-Germany Stories

Depuis plus de 10 ans, l’équipe Wyngs accompagne des entrepreneurs et leurs équipes dans leur projet de Go-to-market en Allemagne. Nous croyons fermement que l\'apprentissage auprès de ceux qui ont déjà fait le chemin est essentiel pour réussir. C’est pourquoi, dans ce podcast, nous donnons la parole aux personnes en charge de ces projets : des CEO, des Country Managers ou encore des personnes qui font partie de l’équipe de lancement. Ils partageront avec nous leur histoire et nous livreront leurs précieux conseils et astuces pour lancer une entreprise ou un projet en Allemagne.## Je suis Andrea Vaugan, la fondatrice de [Wyngs.co](https://wyngs.co/). Nous aidons des entreprises Françaises à lancer ou améliorer leur activité sur le marché Allemand et vice versa.Alors, préparez-vous à vous à découvrir les secrets de la réussite sur le marché allemand.

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International Readiness Workshop

The status quo before the project

The DACH market had been identified by the Collective Thinking management as a strategic target market in Europe. First business development and sales actions have been conducted by the first German team and a GmbH had been established.
The CT team wanted to continue to build their knowledge of the German market, the identification of key partners, key client groups in order to better evaluate business development potential and sales targets. This knowledge shall help define an appropriate strategic and operational marketing approach for CT in the DACH markets. CT is also in the process of raising a Series A funding round, a European approach can be evaluated in this project.

What we did

Wyngs wanted to support the Collective Thinking Team to create a strategic and operational roadmap for optimized business development and marketing/communication, with a special focus on developing the DACH markets – Germany, Austria and Switzerland.

We prepared a 1-day workshop, divided into 2 major parts:

Review of existing actions, the discovery of the key players and potential business development partners, enhancing market knowledge.
Creation of a strategic and operational business development and marketing plan for 2021.

Presentation of results of the workshop in the form of a roadmap to concretely address the mentioned challenges.

The “International Readiness” workshop with Wyngs allowed the German team of Collective Thinking to better understand and define the needs of the German market, particularly in terms of marketing strategy & business development. If you too are planning to develop internationally, Wyngs would be a very good partner to succeed in these first steps, which are essential for successful development.

Vincent Susplugas

CEO Collective Thinking

The “International Readiness” workshop with Wyngs allowed the German team of Collective Thinking to better understand and define the needs of the German market, particularly in terms of marketing strategy & business development. If you too are planning to develop internationally, Wyngs would be a very good partner to succeed in these first steps, which are essential for successful development.

Vincent Susplugas

CEO Collective Thinking

The “International Readiness” workshop with Wyngs allowed the German team of Collective Thinking to better understand and define the needs of the German market, particularly in terms of marketing strategy & business development. If you too are planning to develop internationally, Wyngs would be a very good partner to succeed in these first steps, which are essential for successful development.

Vincent Susplugas

CEO Collective Thinking