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Catégorie : Podcast

Go-to-Germany Stories - Podcast guest Sophie Wehrle at PlayPlay

Podcast Episode #11: Sophie Wehrle – General Manager DACH @PlayPlay – Playbooks and structure for international growth

Podcast: Play in new window | Download (Duration: 55:02 — 88.2MB)

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In this episode of “Go-to-Germany Stories,” Andrea Vaugan invites Thorsten Seeger, Group COO of October and the CEO of October Germany.

October is a European FinTech specialized in business lending. Leader in continental Europe, it has already financed thousands of SMEs for a total amount of over €1 billion in France, Spain, Italy, the Netherlands and Germany.

Based on his extensive experience in the traditional banking sector and FinTech industry, Thorsten shares insights into October’s initial business-model-specific challenges and their solutions, such as opting for a partnership strategy over direct marketing.

Thorsten also walks us through the learnings those inside and outside of the FinTech cosmos can takeaway from October’s early market entry days. He outlines their strategy for the all-important brand- and trust-building, showcasing once again how essential a deep-founded knowledge of the German market and its customers is.

Torben Rabe

Podcast Episode #6: Torben Rabe – Director of Global Partnerships and former Country Director Germany @Qonto

Podcast: Play in new window | Download (Duration: 57:03 — 91.4MB)

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As the first season of Go-to-Germany Stories is coming to an end, Andrea Vaugan invites Torben Rabe, Global Partnerships Director and formerly Country Director Germany at Qonto. Qonto is one of the most successful French fintechs, providing an all-in-one business finance solution for European SMEs and freelancers. Torben, who is a German native, explains how Qonto’s European DNA made the early market launches an almost natural step and how it helped drive collaboration across international teams, especially after Qonto joined forces with German fintech champion Penta. As this season’s recurring theme, Torben further shares how Qonto forged strong local partnerships to grow customer trust in Germany from the very beginning.

Podcast Episode #5: Philippe Chonion – Head of Go To Market 🇩🇪 @Planity

Podcast: Play in new window | Download (Duration: 54:26 — 87.2MB)

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L’épisode 5 vous invite Ă  Ă©couter une conversation entre Andrea Vaugan et Philippe Chonion, responsable de l’expansion internationale chez Planity. Planity est une entreprise SaaS qui permet aux coiffeurs et instituts de beautĂ© de numĂ©riser entièrement leurs services de rĂ©servation. Lui-mĂŞme franco-allemand, Philippe aborde l’importance de structures d’équipes interculturelles efficaces. De cette manière, les expĂ©riences acquises sur le marchĂ© français peuvent ĂŞtre utilisĂ©es pour aider la croissance de l’entreprise sur le marchĂ© allemand, sans nĂ©gliger l’aspect essentiel de la localisation du marchĂ©.

Podcast Episode #4: Bettina Proft – Head of International and Country Manager Germany @Little Cigogne

Podcast: Play in new window | Download (Duration: 58:44 — 94.1MB)

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Dans l’Ă©pisode n° 4, vous pouvez Ă©couter Andrea Vaugan discuter avec Bettina Proft, Head of International Development et Country Manager pour l’Allemagne et l’Autriche chez Little Cigogne. Little Cigogne apporte une solution simple, efficace et Ă©conomique pour vĂŞtir les enfants, de la naissance jusqu’à l’âge de 14 ans. Bettina, originaire d’Allemagne mais vivant et travaillant en France depuis plus de 10 ans, parle des spĂ©cificitĂ©s du lancement d’un e-commerce en Allemagne et de la façon dont le fait d’ĂŞtre Français peut ĂŞtre utilisĂ© comme un USP.

Catégorie : Podcast

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Vous avez des questions ? Discutons ensemble de la manière dont nous pouvons internationaliser au mieux votre entreprise et atteindre vos objectifs de croissance.

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International Readiness Workshop

The status quo before the project

The DACH market had been identified by the Collective Thinking management as a strategic target market in Europe. First business development and sales actions have been conducted by the first German team and a GmbH had been established. 
The CT team wanted to continue to build their knowledge of the German market, the identification of key partners, key client groups in order to better evaluate business development potential and sales targets. This knowledge shall help define an appropriate strategic and operational marketing approach for CT in the DACH markets. CT is also in the process of raising a Series A funding round, a European approach can be evaluated in this project.

What we did

Wyngs wanted to support the Collective Thinking Team to create a strategic and operational roadmap for optimized business development and marketing/communication, with a special focus on developing the DACH markets – Germany, Austria and Switzerland.

We prepared a 1-day workshop, divided into 2 major parts:

  • Review of existing actions, the discovery of the key players and potential business development partners, enhancing market knowledge. 
  • Creation of a strategic and operational business development and marketing plan for 2021. 

Presentation of results of the workshop in the form of a roadmap to concretely address the mentioned challenges.

The “International Readiness” workshop with Wyngs allowed the German team of Collective Thinking to better understand and define the needs of the German market, particularly in terms of marketing strategy & business development. If you too are planning to develop internationally, Wyngs would be a very good partner to succeed in these first steps, which are essential for successful development.

CEO Vincent

Vincent Susplugas

CEO Collective Thinking

The “International Readiness” workshop with Wyngs allowed the German team of Collective Thinking to better understand and define the needs of the German market, particularly in terms of marketing strategy & business development. If you too are planning to develop internationally, Wyngs would be a very good partner to succeed in these first steps, which are essential for successful development.

CEO Vincent

Vincent Susplugas

CEO Collective Thinking

The “International Readiness” workshop with Wyngs allowed the German team of Collective Thinking to better understand and define the needs of the German market, particularly in terms of marketing strategy & business development. If you too are planning to develop internationally, Wyngs would be a very good partner to succeed in these first steps, which are essential for successful development.

CEO Vincent

Vincent Susplugas

CEO Collective Thinking