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Internationalisation

It depends – the timing for internationalisation depends on various factors, for example the go-to-market strategy or the growth ambitions.

Consider which criteria are most important for you in a new market. Then start with a market analysis. This does not necessarily mean a 6-month and costly project, but it can also be an initial market screening to clarify your needs.

What you should start with depends individually on your company. However, it is always good to prepare a minimum. After a market analysis, we usually suggest preparing a concrete market entry strategy, which we usually start with a localisation phase.

No. Every country has its own particularities that have to be considered individually.

No. Companies often test the market to find out if their strategies can be implemented and establish a local framework only after a few years. This way they can test the market potential and get to know the market.

B2B Marketing & Business Development

The short answer is: Yes! Content gives your potential customers first insights into what your company can do for them and additionally strengthens their perception of you as an expert in what you do.

You can take some steps in English to TEST the market and make initial contacts. But NO, you cannot DEVELOP the market in English only. Because YES, Germans like to buy (in) German, just as the French like to buy (in) French. Putting in a minimum of effort to show your interlocutor that they are an important customer is appreciated.

Again, the answer is: it depends. This process can take some time, usually at least 6 months. Do not expect the first successes too quickly. Do not forget: The new market and the new target group do not know you yet. You have to build up your awareness and reputation step by step.

Let’s look at this question from another angle: How much time can you invest yourself? Do you already have sales staff in your team who can address and convince customers in the new market, ideally in the local language? Can your current employees from all areas invest some of their working time in the internationalisation project? Do not believe that a country manager (or worse an intern) alone can develop a new market quickly and sustainably.

Wyngs

Our top priority at Wyngs is to work closely with our customers to meet their needs. We can promise you one thing: With us, analyses and strategies don’t just end up in a drawer, we also support you in getting started operationally. We don’t just give good advice, we start concrete actions together.

We specialise in internationalisation in Germany, France and the Netherlands. We have already implemented projects in other European countries such as Spain, Italy and Switzerland with our partner network.

You can meet our team in Paris and DĂŒsseldorf. We are always available for a coffee or tea 🙂

Because we always start with the why. We want to express that you should know the why of your internationalisation process and analyse where you stand. 

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Do you have any questions? Let’s discuss how we can best internationalise your business and achieve your growth objectives.

We always have time and coffee (or tea) available to answer all your questions!

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Would you like to have an initial meeting without having to make a commitment or find out more about working together? Just make an appointment with Andrea right here.

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International Readiness Workshop

The status quo before the project

The DACH market had been identified by the Collective Thinking management as a strategic target market in Europe. First business development and sales actions have been conducted by the first German team and a GmbH had been established. 
The CT team wanted to continue to build their knowledge of the German market, the identification of key partners, key client groups in order to better evaluate business development potential and sales targets. This knowledge shall help define an appropriate strategic and operational marketing approach for CT in the DACH markets. CT is also in the process of raising a Series A funding round, a European approach can be evaluated in this project.

What we did

Wyngs wanted to support the Collective Thinking Team to create a strategic and operational roadmap for optimized business development and marketing/communication, with a special focus on developing the DACH markets – Germany, Austria and Switzerland.

We prepared a 1-day workshop, divided into 2 major parts:

  • Review of existing actions, the discovery of the key players and potential business development partners, enhancing market knowledge. 
  • Creation of a strategic and operational business development and marketing plan for 2021. 

Presentation of results of the workshop in the form of a roadmap to concretely address the mentioned challenges.

The “International Readiness” workshop with Wyngs allowed the German team of Collective Thinking to better understand and define the needs of the German market, particularly in terms of marketing strategy & business development. If you too are planning to develop internationally, Wyngs would be a very good partner to succeed in these first steps, which are essential for successful development.

CEO Vincent

Vincent Susplugas

CEO Collective Thinking

The “International Readiness” workshop with Wyngs allowed the German team of Collective Thinking to better understand and define the needs of the German market, particularly in terms of marketing strategy & business development. If you too are planning to develop internationally, Wyngs would be a very good partner to succeed in these first steps, which are essential for successful development.

CEO Vincent

Vincent Susplugas

CEO Collective Thinking

The “International Readiness” workshop with Wyngs allowed the German team of Collective Thinking to better understand and define the needs of the German market, particularly in terms of marketing strategy & business development. If you too are planning to develop internationally, Wyngs would be a very good partner to succeed in these first steps, which are essential for successful development.

CEO Vincent

Vincent Susplugas

CEO Collective Thinking